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This website fishcentral.co.uk states the following, "Good Fish and Chips and a Simple, Clean, Cypriot way with Fish - Rick Stein." Our analyzers viewed that the webpage said " Welcome to possibly the freshest fish in London." The Website also said " When we first started in 1968 we all had black hair and were a few years younger. Our aim was to provide the local community with a fresh meal of quantity and quality. To this day we feel we do this and more as we strive to improve and maintain our high standards constantly. We welcome you to the family. Eating and Drinking guide 2009. Featured in Time Out - London magazine." The website's header had restaurant as the most important search term. It is followed by london, central london, and fish which isn't as ranked as highly as restaurant. The next words they used was central. fresh fish was included but could not be seen by web engines.